In this playful but serious video, actors read Amazon reviews of an insecticide called 'Bug Clear Ultra'.  This is contrasted with the footage, which is from biologist David Goulson's garden. This is a space where he demonstrates the joy of having a healthy insect population, with an attitude towards 'bugs' far from those expressed in the audio. David campaigns tirelessly against widespread agricultural and domestic use of harmful neonictinoids, found in commonly used insecticides such as the one so keenly used by the reviewers. However, as the film progresses, it's as if the eager sprayers are slowly realizing the implications of their actions.