Mibo created the brand identity for Anglo-Italain olive oil business Nudo. The company were trailblazers in innovating the 'adopt-a-tree' model where customers were allocated their own tree, which they were even invited to come and hug their new arboreal family member. The company secures fair prices for local small scale olive oil producers, enabling them to survive in the face of ever growing olive oil giants.
The hand drawn logo endures and after 15 years, the bold repeating olive motifs are still used on much of the packaging. Madeleine still designs new products, such as the company's delicious oive oil panettone, soap and chocolates.