Tasked with conceptualizing a special collection of products to help promote the work of French primatologist Sabrina Krief.  Mibo created the campaign: "We are Family" to highlight the facts that humans are basically great apes. Built around this were the designs of the primate characters used in the collection and supporting web and print artwork such as banners and exhibition stand graphics. 

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This project was for long term client Coq en Pate who work tirelessly towards advovating the work of  protectors of wildlife.